Selling products online enables your business to reach a virtually limitless audience, but targeting the right leads and converting them into customers isn't always easy.
CPA marketing, short for cost per action marketing, is a type of affiliate marketing used by businesses of all sizes to scale their marketing efforts and reach a wider audience.
This involves partnering with an influencer , blogger or publisher who promotes your products in exchange for a commission fee. The affiliate receives a commission when a customer purchases a product through the affiliate's marketing efforts.